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Decentralized finance platform 1inch has partnered with the Bruce Lee Family Company for a campaign to promote public understanding and engagement in DeFi. The “Take crypto seriousLee” campaign, cultivating for nearly three years, is set to use Bruce Lee’s legacy to promote the use of cryptocurrency as a precise financial tool rather than a mere speculation. 1inch co-founder Sergej Kunz sees this as the beginning of more collaborations with the Bruce Lee brand. He also emphasized the need for suitable regulation for DeFi, supporting innovation and growth rather than restriction.

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1inch, a decentralized finance platform, has teamed up with the Bruce Lee Family Company for the fun new campaign, “Take crypto seriousLee.” This link-up hopes to use Bruce Lee’s well-known legacy to help more people understand and get involved with DeFi, and it’s been brewing for almost three years, according to 1inch co-founder Sergej Kunz.

Kunz suggested that this partnership is just the start, and we can expect to see more involvement with the Bruce Lee brand going forward. The idea is to run ads with the catchy “Take crypto seriousLee” slogan, aiming to show that cryptocurrency isn’t merely speculative but a useful, precise tool for finances, much like Bruce Lee’s efficient and precise fighting style.

A press release says that the campaign wants to show the masses how crypto is the financial system of the future. Sergej Kunz also spoke about the need for regulations that suit the specific needs of DeFi and Web3, adding that while regulation is necessary, it should not be restrictive but rather help foster innovation and growth.

Interestingly, the 1inch team themselves are Bruce Lee fans – they chose the name “1inch” back in a 2019 hackathon because they felt it embodied the idea of maximum impact with minimum effort, much like Bruce Lee’s famous one-inch punch. The Bruce Lee Family Company, led by Lee’s daughter Shannon, works to keep Lee’s legacy alive and secure.

Source: Cointelegraph