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Imogen Heap, Deadmau5, Richie Hawtin, Disclosure and creative group Transmoderna have joined the advisory board of KOR Protocol, a blockchain-fuelled decentralised platform set to change the music industry, that will allow artists clear IP management, fair pay and direct connections with fans. The platform aims to transform the way musicians manage and monetise their creations. KOR Protocol creator, Inder Phull, said this team can help it become the next-generation entertainment platform. Currently, only 11% of indie music creators can afford to live off their music alone.

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So, the world of Web3 music just got cooler with a bunch of well-known artists jumping onboard the KOR Protocol advisory board. For those not in the know, the KOR Protocol is a forward-thinking Web3 concept set to change the game on how musicians manage and make money from their tunes.

On Halloween, it was announced that Grammy winner Imogen Heap, EDM legends Deadmau5 and Richie Hawtin, hit-maker pair Disclosure, and the creative group Transmoderna have all signed up to advise on KOR Protocol.

Here’s the deal – despite the music biz steadily making more money (projected to reach a whopping $28.6 billion in 2023), most independent artists are still finding it hard to make a living. If you think about it, only about 11% of indie music creators can afford to live off their sound alone, according to a study by Xposure Music.

This hardship comes from low payment rates and huge cuts taken by music streaming platforms and record companies. This is where KOR Protocol steps in to shake things up, offering a decentralized platform fueled by blockchain tech and AI.

This protocol aims to give power back to artists by ensuring fair pay, promoting direct connections with fans, making AI-powered interactive experiences possible, and providing clear IP management.

The recent addition of these mainstream artists to the advisory board showcases forward-thinkers who support a model where artists get the direct fruits of their labor.

One shining example of this vision is Heap, who has a long history of fighting for artists’ rights and innovative tech usage. She dreams of a future where songs are decentralized digital assets, anyone can access detailed info about them and artists always have control over their music data. According to Heap, KOR Protocol lines up perfectly with this, supporting transparency, fair pay, and fostering community engagement.

Disclosure, known for their unique remixes, said they believe KOR can make music IP management clear, collaborative, and fair. KOR Protocol’s creator, Inder Phull, said under the guidance of these experts, KOR Protocol can provide the next-gen entertainment platform, both for creators and fans.

“This visionary team of artists are not only leaders in their field, but they’re passionate about creating immersive experiences and fair compensation for artists.”

Source: Cointelegraph