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Strive Enterprises, co-founded by former US presidential candidate Vivek Ramaswamy, announced a new team dedicated to integrating Bitcoin into its wealth management strategy from Nov. 1. The company aims to help clients navigate financial risks, such as unsustainable global debt, inflation, and geopolitical pressures. Matt Cole, Strive’s CEO, suggested that incorporating Bitcoin in their approach offers clients real financial freedom. The team, led by ex-Bernstein’s Gary Dorfman and ex-Morgan Stanley’s Randol Curtis, will be located in Dallas, Texas. Following a successful funding round, Strive has managed to accumulate $1.7 billion in assets since August 2022.

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Strive Enterprises, a company co-founded by Vivek Ramaswamy, a former US presidential candidate, announced a new team dedicated to managing wealth on Nov. 1. This team will try to make Bitcoin a regular part of their clients’ investment mix.

This new focus on Bitcoin is designed to help regular folks protect their money against the financial risks that Strive expects will continue for a long time. That includes things like a lot of global debt that can’t be sustained, fixed-income yields going up, inflation in the long run, geopolitical pressures, and potential restrictions on money controls.

More and more companies that manage assets are also looking at Bitcoin to protect against these risks. Strive’s CEO, Matt Cole, said that Strive stands out from almost all of its competitors by offering its clients real financial freedom by thoughtfully including Bitcoin in its approach.

“It’s shocking that most folks who manage wealth aren’t even considering putting Bitcoin in their client portfolios,” added Ramaswamy in an X post on Nov. 1

Gary Dorfman, formerly of Bernstein, will lead this new wealth management team as President, and former Morgan Stanley executive director Randol Curtis will work as the chief investment officer.

At the same time, Strive is relocating its main offices to Dallas, Texas. Much of the current staff in Columbus is expected to move to Dallas by March 2025.

Following a successful $30 million Series B financing round led by Cantor Fitzgerald, a well-known supporter of Bitcoin, Strive revealed this new focus on Bitcoin. Since first launching a fund in August 2022, it has managed to gather $1.7 billion in assets.

While running as a Republican candidate, which he withdrew from to support former president Donald Trump, Ramaswamy was briefly considered as a possible running mate for Trump. Eventually, Ohio Senator JD Vance took up the role in July.