30s Summary
Midle, from the GAMI ecosystem, is innovating in the Web3 marketing space by providing a platform that helps projects connect with their target audiences. It offers tools to boost user engagement, advanced targeting features, and collaborations with influencers via KOL Base. Midle combats bot interference with an AI-powered anti-bot system and sustains real-time engagement with an Automated Task System. Additionally, its Proof-of-Humanity system and geotargeting feature are set to boost effectiveness of marketing campaigns. Midle is now linked to over 200 networks and is planning a native token launch soon.
Full Article
Midle is doing something cool! They’re shaking up Web3 marketing by helping projects reach the right audiences and build effective marketing strategies. Despite being a hub of innovation, Web3 projects can sometimes struggle to connect with their intended audiences – not quite like the seasoned marketing methods of Web2.
Many Web3 initiatives often have a short-term marketing focus, sometimes resorting to low-budget tactics to generate buzz. While these underground strategies can be fun, they’re not always effective in providing the insights or growth that can lead to long-term success. Things get even tougher with high entry costs, which can shut out smaller projects and stifle creativity.
Que Midle – a platform from the GAMI ecosystem that serves up rewards for completing social media and on-chain tasks. By lending brands the tools they need to keep users interested and engaged, Midle is building a space where users and projects can flourish together.
Midle’s secret weapon? Advanced targeting. By looking at users’ transaction history, specific locations, personalized audience segments, and interest data, Midle’s platform enables brands to design marketing campaigns that really hit the mark.
Midle hasn’t forgotten the significant role influencers play in branding strategies either. It’s put together KOL Base to smooth out collaborations between brands and key opinion leaders.
As a participant in the Cointelegraph Accelerator program, Midle is always rolling out new features tailored to Web3 projects. One of those is an Automated Task System, which creates real-time engagement tasks whenever a brand posts on social media, so they don’t have to do it manually. This, along with automated banner creation, task management, and comprehensive reporting, lets brands devote their energies to strategy while also promoting constant engagement.
Not stopping there, Midle continues to integrate itself more deeply into project ecosystems by allowing task management systems to be incorporated directly into project platforms. A major issue for the Web3 space is bot interference, which Midle is actively combating with an AI-powered anti-bot system and Engagement Guard, a tool that stops users from undoing their activities to guarantee reliable and consistent engagement.
With its ongoing development of the Proof-of-Humanity system and geotargeting feature, Midle is set to bring Web2-level targeting precision to Web3, thereby enabling even more effective marketing campaigns based on specific regions and countries.
Midle is already connected to over 200 networks and aiming for well over 300, with a native token launch on the horizon to offer discounts, premium features, and exclusive campaign opportunities. Token staking will also dish out airdrops as rewards, which sounds like a sweet deal for users.
In summary, Midle is looking to blend the best of both worlds – the targeted marketing of Web2 and the decentralization of Web3. And with AI tools and innovative strategies, they’re in a good spot to build meaningful connections between brands and users in the Web3 space. This is the start of a new era of engagement and endless possibilities. Want to know more about Midle? Just click here.
Just to keep things transparent, remember this isn’t investment advice and make sure you do your own research before making any decisions. Happy exploring!