30s Summary

Midle, a platform from GAMI ecosystem, aims to revolutionize Web3 companies’ online marketing by offering targeted and real-time data tools. The platform offers rewards to users for completing social media and on-chain tasks, helping brands to better engage with audiences. It includes new features like transaction history-based targeting, KOL Base for smooth influencer-brand collaboration, and an Automated Task System for spontaneous task creation. The platform also includes an AI system for bot-detection and fraud prevention. Through these features, Midle empowers brands to intertwine Web2’s targeted marketing with Web3’s decentralization.

Full Article

Midle, a platform from the GAMI ecosystem, is aiming to revolutionize online marketing with cutting-edge targeting and real-time data tools. This is big news for Web3 companies that are often facing the dilemma that being innovative alone isn’t enough to reach audiences and make sales. Web2 has a mature marketing infrastructure with advanced targeting capabilities, whereas Web3 is still catching up.

The situation in the Web3 realm is tough. Because everything changes so quickly, developers often focus on short-term marketing strategies. And while creating a buzz might seem like a practical approach, it doesn’t give you the perspective needed for sustainable growth.

Adding to the struggles, entering the Web3 market can be very pricey. That’s why many smaller projects are discouraged from even trying it out. Consequently, Web3 is screaming for solutions that are scalable, can provide useful data, and are cost-effective.

Enter Midle. They’re jumping into this tricky space with a platform that offers rewards for users completing social media and onchain tasks. In other words, they help brands engage and acquire users, creating a place where everyone can prosper.

One of the main things Midle is bringing to the table is an innovative targeting feature, which will allow brands to specify their audience based on transaction history, exact location, custom segmentation, and interest analysis. This level of detail ensures highly accurate and effective campaigns.

In addition, Midle is offering KOL Base, a tool that helps influencers and brands collaborate more smoothly.

And then there’s the Automated Task System, which gives brands the luxurious convenience of instantly creating tasks for new social media posts without lifting a finger. Midle also streamlines many processes including banner creation, task management, and detailed reporting.

To give companies even more control, Midle’s software development kit lets brands embed task management systems directly into their platforms. This allows brands to manage their traffic and interaction more intimately, instead of relying on third-party tools.

With the Web3 space growing, bot interference is a rising problem. Midle is ready to take care of that though, using AI to detect and eliminate fraudulent activity while also promoting genuine engagement. Added safeguards include tagging suspicious wallet addresses and keeping users from reversing actions.

Looking into the future, Midle hopes to bring together the targeted marketing of Web2 with the decentralized world of Web3. By providing brands the power to create lasting connections with users, they are paving the way for a future full of meaningful interactions and unlimited possibilities.