30s Summary

Midle is a digital platform designed to help Web3 brands increase their user base and engagement. It assists in planning marketing campaigns and rewarding users for simple tasks. Additionally, Midle uses artificial intelligence to remove bots from campaigns and predict the number of potential participants. It collaborates with notable brands like Microsoft and is integrated with over 200 blockchains. Furthermore, Midle plans to introduce a proof-of-humanity system for user authenticity and will soon launch its own utility token. However, potential users are reminded to conduct their research before using the platform.

Full Article

Midle is a cool app that helps Web3 brands drive engagement and attract more users. It can be tough for brands out there, with tight budgets, low awareness and difficulty getting hold of the right experts to help them grow. It’s even harder for new Web3 projects that need to bring in users but have poor interfaces and complicated technologies.

Midle comes in to save the day. It’s a platform where brands can handle all their marketing needs and drive growth. They can target all kinds of segments within the Web3 world like regular users, tokenholders and even folks on social media. Brands can set up campaigns that reward users for simple tasks, from liking tweets and joining Telegram groups to minting non-fungible tokens (NFTs) or staking tokens.

You think that’s all? Not yet. Midle sorts its partner key opinion leaders (KOLs) based on region, language and related platform and tokens. That way, brands can find the perfect KOLs that suit their brand and connect with their target audience directly.

A pretty important feature is geotargeting which allows brands to focus on specific regions or countries. You can aim your marketing at the most relevant people.

Midle also has some really cool tech to keep things fair and authentic. It uses artificial intelligence to block bots and keep only real users in campaigns. Plus, it can predict how many people will join a campaign based on past data. This helps brands get the most out of their marketing.

In addition to that, Midle has an “engagement guard” feature that keeps users from undoing engaging activities like un-retweeting and un-liking. This encourages regular interaction and communication with users. Also, it’s planning on introducing a proof-of-humanity system to make sure users are real by using advanced identity solutions.

Some pretty big brands like BNB Chain and Microsoft back Midle. It’s integrated with over 200 blockchains, including Ethereum, Arbitrum, BNB Smart Chain and Optimism. Plus, it will soon launch its utility token and people active in its campaigns will have a chance to get future airdrops.

Midle’s chief operating officer, Berkay Hacıfettahoğlu, explained that, “In a multi-targeted structure, it’s crucial to meet all marketing needs from a single platform, saving both management time and budget.” He emphasized that Midle’s real-time, data-driven results can give projects the know-how they need for success in various goals and activities.

By integrating social media tasks, onchain activities and cutting-edge technologies, Midle aims to create a Web3 world where marketing strategies are more backed by data and sustainable.

If you want to know more about Midle, there’s plenty of information available. But remember, always do your own research before making any decisions based on this post. Never consider it as investment advice.

Source: Cointelegraph