30s Summary

MakerDAO is holding a community poll to decide the fate of its “Sky” brand. Sky, introduced as part of an ‘Endgame’ strategy, has reportedly led to a drop in Maker’s (MKR) token value due to confusion over the dual-token structure. The poll will run till November 7, followed by a binding governance vote. MakerDAO founder Rune Christensen left the decision to the community, focusing on growth and performance, especially of new product USDS stablecoin.

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Folks in the MakerDAO community are hitting the polls to decide on the future of their “Sky” brand. Founder Rune Christensen hasn’t outright shared his thoughts on the matter, leaving it up to community members. He emphasized that the important thing is to keep working and growing, regardless of the branding decision.

The Sky brand came about as part of an ‘Endgame’ strategy, which introduced new products such as the USDS stablecoin. Christensen suggested one way to measure the success of USDS is by looking at the percentage of it being held by real users (not bots) without earning rewards. He claimed that some USDS is being held like cash by real people, serving as evidence of real-world usage.

However, the Sky rebranding has also led to a drop in Maker’s (MKR) token value. Christensen pinned this on the dual-token structure’s confusion, which has led to uncertainty in the community. The poll to decide on the branding will continue until November 7, with a binding governance vote to follow.