30s Summary

Former Premier League footballer George Boyd has embraced Bitcoin, taking a role as a Bitcoin ambassador with Jacobi Asset Management. Though initially wary of the cryptocurrency, Boyd, 39, believes Bitcoin could be a sustainable store of value and a way to generate generational wealth. Boyd’s conversion to Bitcoin was influenced by his understanding of how inflation was eroding the traditional monetary system. Joining a list of sports personalities endorsing Bitcoin, Boyd is backed by Jacobi Asset Management co-founder Peter Lane.

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George Boyd, a former Premier League player, is keen on bitcoin and has just taken up a role as a bitcoin ambassador with Jacobi Asset Management. Having first heard of bitcoin in 2020 when it was valued at $1,800, he didn’t pay much attention to it and stuck to investing in real estate and stocks.

But over time, as he learned more about it, his opinion changed. Now at 39, the ex-Burnley FC and Hull City player, who also has an FA Cup Final under his belt, sees bitcoin as a way to generate generational wealth.

Given the comparatively short career span of professional sportspeople, Boyd viewed it as important not just to amass wealth but also to protect it for the future. At first, following the advice of his agent, he invested in property and also accumulated a stock portfolio.

Then came the Covid pandemic in 2020 which prompted Boyd’s foray into the world of bitcoin. Initially, he was sceptical. But as he understood more about how inflation was undermining the traditional monetary system and affecting property and savings in banks, he saw things differently.

In his own words, “Your eyes open even more… I think the monetary system, once you do go around it and with inflation, how it’s stealing from us…”. For Boyd, bitcoin became a more suitable store of value. He’s now an advocate of bitcoin and believes if handled properly, it can lead to creation of sustainable wealth: “We’re not talking [profits], we’re talking generational wealth, if you get it right and correct, we’re talking about generations of families being set up for life.”

Boyd isn’t alone in his support of bitcoin. Several sports personalities, including NFL’s Russell Okung and Odell Beckham Jr., have also shown their endorsement for bitcoin.

Co-founder of Jacobi Asset Management, Peter Lane, supports Boyd’s views, explaining that sportspeople have a short window to earn considerable wealth and so need to select assets that will keep them wealthy in the long term. Lane believes bitcoin can provide just that.